- Exceed our client's expectations with products that they want, when they want and in the exact condition, they want.
- Create an unparalleled organization that attracts, develops, excites, and retains exceptional people.
- Adhere to the highest standards of integrity
- Put client's money above our own
- Be clear and direct in communication
- Manage company resources effectively
- Ship great products
- Build products that we will use ourselves
- Never compromise on quality or process
- Continue to raise the quality standard
- Create an environment for exceptional people
- Be non-hierarchical
- Sustain a caring meritocracy
- Develop one and another through apprenticeship
- Govern ourselves as owners